Privacy Policy

Effective date: December 12, 2025 — Last updated: May 18, 2026

White Label DISC, a DBA of Coach360 (“we,” “us,” or “our”)


Overview

This Privacy Policy describes how White Label DISC collects, uses, stores, and protects personal
information when you visit our website (whitelabeldisc.com) or use our assessment platform. We are
committed to handling your data transparently and in compliance with applicable privacy laws,
including the GDPR and CCPA.

White Label DISC is a brand operated as a DBA of Coach360, a company registered in the United
States. References to “we,” “us,” or “our” refer to Coach360 operating under the
White Label DISC brand.


1. Information We Collect

Information you provide directly

  • Name, email address, and contact details
  • Account credentials and login information
  • Assessment responses and results (psychometric data)
  • Billing and payment details (processed and stored by Stripe — we do not store card numbers)
  • Communications you send us, including support requests

Information collected automatically (marketing website only)

When visiting whitelabeldisc.com, we may automatically collect:

  • IP address and approximate location
  • Browser type, device, and operating system
  • Pages visited, actions taken, and referral sources

Our application platform does not use analytics tracking, marketing cookies, or behavioral monitoring.


2. How We Use Your Information

We process personal data for the following purposes and legal bases:

Purpose Legal basis (GDPR)
Deliver assessments, reports, and platform features Performance of a contract
Process payments and subscriptions Performance of a contract
Respond to support requests Legitimate interests
Maintain platform security and reliability Legitimate interests
Website analytics and marketing Consent (via cookie banner)
Meet legal and regulatory obligations Legal obligation

We do not sell personal data to third parties.


3. Cookies & Tracking Technologies

Marketing website (whitelabeldisc.com)

We use cookies and analytics tools, including Google Analytics, to understand site usage, improve
content, and support marketing. You will be asked for your consent before non-essential cookies are
set. You may withdraw consent at any time via your browser settings.

Application platform

The White Label DISC application does not use analytics tracking, marketing cookies, or behavioral
monitoring tools.


4. Third-Party Service Providers

We share data with a limited set of trusted service providers who act as data processors on our
behalf. They access data only as necessary to perform their services and are contractually required
to protect it.

Provider Purpose Data shared
Google Analytics Website analytics Anonymized usage data (website only)
Stripe Payment processing Billing and transaction data
Amazon Web Services (AWS) Infrastructure & hosting All platform data (encrypted)
MongoDB Database storage Account and assessment data

5. Data Storage & Security

All data is stored on secure cloud infrastructure provided by Amazon Web Services. We implement the following safeguards:

  • Encryption of data in transit (TLS) and at rest
  • Role-based access controls limiting internal access to sensitive data
  • Regular security reviews of our infrastructure

In the event of a data breach that is likely to affect your rights and freedoms, we will notify
you and any applicable regulatory authority in accordance with applicable law (including within 72
hours under GDPR where required).

No system is entirely secure. While we take significant precautions, we cannot guarantee absolute security.


6. Data Retention

Data type Retention period
Account and assessment data While account is active, plus up to 2 years or as required by contract
Billing records 7 years (legal/tax obligation)
Support communications 3 years from last contact
Website analytics data 26 months (Google Analytics default)

When data is no longer needed, we delete or anonymize it securely.


7. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

Right Who it applies to
Access your personal data Everyone
Correct inaccurate data Everyone
Request deletion (“right to be forgotten”) Everyone
Restrict or object to processing GDPR (EU/UK)
Data portability GDPR (EU/UK)
Withdraw consent at any time GDPR (EU/UK)
Lodge a complaint with a supervisory authority GDPR (EU/UK)
Opt out of sale or sharing of personal data CCPA (California)
Non-discrimination for exercising privacy rights CCPA (California)

To exercise any of these rights, contact us at the address below or visit our
Data Request page. We will respond within 30 days (or 45 days for complex
requests, with notice).

Note: We do not sell personal data. California residents therefore have no personal data to
opt out of being sold. However, you still have all other CCPA rights listed above.


8. Children’s Privacy

White Label DISC is not directed to children under the age of 13. We do not knowingly collect
personal data from children. If you believe a child has provided us with personal information,
please contact us immediately and we will take steps to delete it.


9. International Data Transfers

White Label DISC is operated from the United States. If you access our services from the European
Union, United Kingdom, or other regions with data protection laws that differ from those in the
US, please be aware that your information will be transferred to and processed in the United States.

For transfers from the EU/UK, we rely on appropriate safeguards such as Standard Contractual
Clauses (SCCs) with our service providers where required.

Note for EU/UK residents: We are evaluating our need to designate an EU/UK data protection
representative as required under GDPR Article 27. If you have questions in the interim, please
contact us directly.


10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by
email or by posting a prominent notice on our platform before the changes take effect. The
“Last Updated” date at the top of this page reflects the most recent revision.

Continued use of our services after changes take effect constitutes your acceptance of the
updated policy.


11. Contact Us

White Label DISC (a DBA of Coach360)
Email: contact@whitelabeldisc.com
Data requests: Data Request page